When you first set out on your digital marketing journey, it can be overwhelming. You’ve got an expert after expert telling you what you should be doing. And also what not should be doing. Before hiring marketing support teams, it is important to have an idea of what you need them to do. In this article we look to provide a strategic approach instead of hard-line ‘this is the only way that you can do this period’. I want you to walk away with not only a strategy but heaps of ideas on how to make it work for your business.

That way, you can mould all this to fit your exact business and your exact ‘zone of genius’.

So, let’s dive into some of these strategies, shall we?

1) Create an Email List.

So, there are 2 schools of thought when you start diving into creating an email list. The LOUDEST is ‘don’t bother with email, email is dead, BLAH’, and for some, that is true.

And the reason WHY it is true for some is that some people just suck at emailing their list. They do. They go in partly ready when adding people to their list. Don’t follow up well and don’t add value every time they email. And when they do email, it’s because they are pitching something. That’s the opposite of what should happen when you create an email list.

When adding someone to your list, it’s critical that they get more than just a ‘thanks for signing up. And here’s the thing you wanted to download’ email from you. It’s also critical that they hear from you more often.

How often?

That’s up to you and your ideal people. If you know your potential customers don’t have time to read a weekly email, every 2 weeks is fine.

Got a group of people that need some extra TLC (tender, loving, care)? Email a bit more often.

That’s the best part, there is no right or wrong answer. It’s up to you!

2) Get Social.

I mean, in today, almost everyone is on social media in some way, shape or form.

Way back only the ‘younger’ generation was avid social media users. But now, you’re going to find grandparent hitting up Facebook more than you do.

Which means you need to be on social media funnels. Somewhere. Which platform?

It all depends on the type of audience you are trying to attract. The types of content they like, and where you think they are likely to hang out.

If you sell handmade goods on Etsy, Instagram is might going to be your shining star.

3) Organic is your friend.

I’m not talking about organic food (I like Taco Bell as much as the next person). We are talking about organic traffic my friend!!

Why is this going to be your biggest asset both as a beginner now, and business all start later? Because this is FREE traffic.

And it’s traffic you own on a regular basis. And, you can never, ever get it to shut down.

For as long as your website is in existence, this will be flowing to you. Facebook ads accounts get in and out on its results. Google Ads are hit-and-miss.

But organic traffic based on your content hitting those ever important search engines? Just like the Friends theme, it’ll always be there for you.

4) Create a ‘Content Calendar’

Figure out some type of way to hold yourself accountable for creating content. It could be written blog posts, audio, videos, what have you. You HAVE to create content for your website, often.

That is the only way for you to continually have something for potential clients to find you with. If you aren’t uploading some content post, search engines won’t pick you up and you won’t get organic leads.

And like I said before, organic traffic is your confidant. You want it. You need it, And content is the only way to get it.

5) Be consistent and persistent.

Consistency is pivotal to your online strategy, whatever it may be. If you scheduling a content post on social media platforms and blogging on your website, be consistent about it.

Focusing alone on Facebook? Be consistent about it. Make sure that when you start posting, you keep posting. And you do so as often as possible, on a regular schedule. Once you get into the habit of doing this, it’s easy to keep it going. Online marketing is not a quick and easy way for the floodgates to open.

You have to be persistent and motivated when you don’t see immediate traction.

That is where the habit of consistency comes into play.

Want to know more? Why not book a chat with our team or learn about costs vs control in outsourcing.