Tasks of a Social Media Manager
A Social Media Manager is responsible for a company’s content-related assets. They build and develop the social media marketing plan and serve as the voice of the company, handling all customer-facing communications. This role is crucial for online presence and future sales.
Here are the key tasks of a social media manager:
1. Curating
Curating content is a big part of creating engaging updates. This involves finding and vetting content from a wide range of sources, which requires both a deep well of knowledge and the time to read it all.
2. Crafting
Once you find content to share, you need to decide how to present it. Crafting social media updates gets faster with experience as you learn to write catchy headlines and use the most impactful words.
3. Posting
A social media management tool makes posting much easier. Instead of logging into multiple channels, you can post to all of them from a single dashboard.
4. Scheduling
Beyond posting, scheduling lets you write updates in advance and queue them to go live at specific times. This is perfect for posting throughout the day, overnight, or on weekends.
5. Measuring
After your posts go live, you need to look at the metrics. How many clicks did the post get? What was the engagement like? It’s important to know which stats matter most to you.
6. Analyzing
With the data from your measurements, you can analyze and refine your strategy. For instance, you might notice it’s beneficial to change your publishing times or focus on a certain type of update. Consistent measurement and analysis reveal these opportunities.
7. Responding
People will respond to your updates or reach out directly. A social media manager should spend part of their day responding to these interactions, whether with a quick reply, a thumbs-up, or an email.
8. Listening
In addition to responding, you should actively listen for conversations about your brand. You can use listening tools or advanced searches to find discussions that might otherwise be missed. For example, following Twitter mentions for “@phillabor” might not turn up every result if people are just talking about “Phillabor.”
9. Engaging
Beyond replying, you should actively engage with your community and other accounts. This can be done through chats, comments, or by following and sharing content from others.
10. Helping
Occasionally, people will come to you with problems like bugs, troubleshooting questions, or big questions. The social media manager handles these issues as best they can, often by connecting customers with the right customer support team.
11. Planning
Every so often, a manager needs to step back and look at the bigger picture. This includes planning the roadmap for future social media marketing efforts and strategies. You can learn more about this in our guide on creating a social media marketing strategy.
12. Experimenting
Experimentation is key to success. It ties into many of the tasks on a social media manager’s schedule: finding new ideas, measuring results, analyzing data, and then scheduling and posting new content.
Ultimately, social media management is a fantastic career. You get to engage with people and share helpful content all day long. Before hiring someone to support your social media management ensure to have a good strategy plan.
Considering a freelancer for further cost savings? Learn about the real risks of freelancers here!