A lot of business owners have a hard time keeping up with the tasks.
In today’s world quality content is more important than ever. Creating content can feel like one more thing demanding your attention that needs to get done. Yet, you can’t and shouldn’t rush to create your content, as written work can be a death sentence for your business.
Your website blog is a key part of your marketing strategy. The content you publish should be regular and fresh, and structured. To keep you high on Google’s search results.
In developing great content, there are many technical tasks that go with your blog. Formatting, uploading, and finding good images. If people start to interact with your posts, you’ll need to respond in a timely fashion. You’ll also have to study analytics and market your blog to get it in front of the right people. All considered, blogging is time-consuming; there’s no doubt about it.
How are you going to find the time to do all this, also to running your business? If you’re having to ask this question, the answer could be this: hire a virtual assistant.
Virtual Assistant to Manage Your Blog
You could definitely use a virtual assistant (VA) if any of the below pain points sound familiar:
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Your writing skills are not polished.
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Your schedule is already hectic.
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You struggle to come up with fresh content ideas.
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You don’t understand SEO.
- You’re not particularly technical.
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You find analytics confusing.
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You don’t have a strong understanding of marketing best practices.
Virtual assistants are professionals who provide services to outsource aspects of their business. VAs come in all shapes and sizes, so to speak; most specialize in particular areas of business.
When hiring your VA, you’ll need to make sure that he or she skilled in content creation and marketing. They should also be conversant with SEO and the web software you use. It goes without saying that your VA organized and able to stick to a regular schedule.
Let’s take a look at the duties your VA will need to perform:
Content Creation
You might have ideas about the content you wish to create. That’s fine; you can pass this guidance onto your VA. But, since they are the ones with the core skills, it can be prudent to let them run with their own ideas.
Your VA should have proven experience and an articulate writing style. They should understand SEO and be able to write each post with this in mind. They’ll be adept at finding the most appropriate keywords. They should understand the consequences of keyword stuffing. And be familiar with link building.
Organization
Your VA is organized. It helps if they have some kind of system to help them regulate your posts and plan in advance. An editorial calendar is a useful tool – you can even get a plugin for one on WordPress. The VA then has a schedule to refer to and can come up with relevant content ideas well in advance.
Your VA will need to be on the ball when it comes to responding to and engaging followers. If your blog is good, you’ll attract followers to it. Some of those followers will have something to say about your content.
One of the worst things you can do is ignore comments and feedback on your blog. You should have your VA respond to notifications as possible after they come in. He or she should also filter out any spam your blog attracts – this is annoying but common!
Your VA must also organize the technical aspects. Assuming you’re running your blog on WordPress. You must be sure to have the latest version operating at all times to avoid glitches and security issues. Your VA should also ensure your blog has up-to-date plugins.
It’s crucial for your VA to back all work up. We don’t need to tell you that losing your posts can be a total disaster!
Marketing
Marketing your blog is crucial. Clever content alone won’t cut it – you have to make an effort to spread your blog far and wide.
There are several ways your VA can do this. He or she should post it on your social media channels, even paying to have it channeled to chosen audiences. This also means you’ll need a moderate marketing budget to boost your posts.
Your VA can also connect with influencers to spread your content as far as possible. They can locate other blogs related to your type of content and comment on them with links back to your blog. So that you’re reaching people who are already interested in your niche. Guest blogging is also a great way to promote yourself. Other bloggers will be happy to host your content as it will bring more traffic to their sites. It’s a win-win situation for all.
Content aggregators can be a great way to make a side income and generate traffic. so get your VA to find out who are the best aggregators are for your niche, then submit your feeds.
Your VA should submit your blogs to RSS directories, too. An RSS feed directory is a site that hosts RSS feeds. These are searchable through RSS keywords, topics, or categories. RSS feeds increase exposure and brings more traffic to your site.
Your Time Is Precious… So Spend It.
It’s now clear how much time a virtual assistant can save you by managing your blogs. Virtual assistants can take care of content creation, marketing, and technical aspects. By using a VA to manage your content, you’ll free up precious time so you can focus on other aspects of your business.
With your blogs taken care of and your own time dedicated to other operations. Who knows… you may even have a life outside of your business! Go Virtual! And start hiring your Virtual Assistant here at Phi Labor.
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